Learn more about Red Thred
Our Services
The Process
The Red Thred Way
We are experts at building and implementing comprehensive and consistent patient engagement frameworks.
Our services are designed to uncover deeper patient perspectives and tie them to core business objectives. The Red Thred process breaks down into seven key steps.
01
We analyze factors impacting patient support and access, determine business needs, and profile partners with shared goals.
Typical Duration:
1-2 months
Landscape Assessment
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Detailed research (including interviews with leadership) of national, regional, and global patient, consumer, and professional groups’ goals and programs as well as activities concisely summarized on a one-page profile with accompanying bios of leadership.
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Summarization of intergroup dynamics and related insights and considerations.
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Foundation and guidance to support the development of effective partnerships and programs based on mutually beneficial goals.
02
Collect unfiltered patient insights using unique quant. / qual. methods to understand unmet needs for different patient personas.
Typical Duration:
4 months
Patient Experience (PX) / Journey Mapping
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A full base patient journey to identify and prioritize pain points to elucidate solutions integrated into PxSolutions Journey Management system.
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Improved consolidation of the data across the company.
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Prioritization of pain points and solutions to match the needs of the patients and the business.
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Determine mutually beneficial goals leading to support, sponsorship, and co-creation.
03
Review internal and external activities to identify gaps / opportunities and create strategic plan, including business objectives.
Typical Duration:
2 months
Strategic Planning
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Internal needs assessment to identify key challenges and prioritization of areas for patient community engagement, documentation of current advocacy engagements to identify gaps and opportunities as well as to align on advocacy needs and objectives.
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Competitor benchmarking. Social media listening. Integrated learnings for a specific area or across disease areas to determine priorities, timelines, suggested budgets, and roles and responsibilities.
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Recommended strategy on patient and advocacy engagement approaches and plans inclusive of communication assets and plans.
04
Define specific patient engagement tactics and provide training, SOP writing, and benchmarking.
Typical Duration:
1-2 months
Tactical Planning
We apply learnings from patient experience maps to address the largest patient-defined pain points with solutions prioritized by the business through:
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Grant strategies
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Evaluation of funding requests
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Facilitating Design Workshops for co-creation of innovative solutions
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Development of company solutions
05
Make introductions using our long-standing relationships, organize outreach events, and guide your patient relations within the global regulatory environment.
Typical Duration:
1year; ongoing
Relationship Management
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Serve as patient advocacy lead
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Develop compliant policies, procedures, and guidance documents.
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Initiate long-standing relationships
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Organize outreach events
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Align patient community relationships with business needs.
06
Plan and flawlessly execute patient advisory councils / boards, patient programs, summits, and other patient engagement activities.
Typical Duration:
3 months
Patient Engagement Outreach
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Experts in obtaining patient (community) engagement in develop process, including patient-reported outcomes, clinical trial co-design, recruitment, retention, execution, and review of patient-facing materials (ICF).
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Established networks with diverse patient organizations along with deep expertise in recruiting underrepresented populations for clinical trials.
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Plan and flawlessly execute patient engagement activities for collection of insights such as interviews, patient preference studies, advisory councils and boards or summits.
07
The Patient Engagement and Equity Report (PEER) was developed with the goal of providing benchmarking data and qualitative information about organizations and their industry reputation.
Typical Duration:
Bi-annually
Measuring Success
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As the needs of the patient community continue to change at an accelerated pace, it is critically important that the partnership between industry and the patient communities is built of a key two-way understanding of the core areas of focus and the key priorities of stakeholders engaged in cancer and rare disease.
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Additionally, greater two-way transparent exchange of performance and reputation-related information is the foundation for building more productive collaborations between PAGs and industry.